A Brand That Gets You Taken Seriously
Logo, colours, typography, and brand guidelines that make your business look professional, consistent, and impossible to ignore.
What is brand identity design?
Brand identity design is the process of creating the complete visual system that represents your business - from your logo and colours to your typography and guidelines. A strong brand identity makes your business look consistent, professional, and credible whether you're on a business card, a social post, or a billboard.
Why brand identity investment pays off
Revenue increase linked to consistent brand presentation across all channels (Lucidpress, 2023)
More touchpoints it takes to create brand recognition than in 2010 (Marketing Week, 2023)
Average turnaround time for a complete Octelis brand identity package
What's included
Logo Design
A custom logo that works at any size - from a favicon to a billboard. Delivered in all formats.
Colour Palette
A defined set of brand colours with hex, RGB, and CMYK values for consistent use across all touchpoints.
Typography System
Primary and secondary typefaces chosen for readability, personality, and practical availability.
Brand Guidelines
A clear document your team and suppliers can follow so your brand looks consistent everywhere.
Social Media Assets
Profile images, cover photos, and post templates sized for Instagram, LinkedIn, and Facebook.
Print-Ready Files
Business cards, letterheads, and any printed materials designed and prepared for professional print.
Exactly what you receive
Brand core package
From £400
- -Logo in SVG, PNG, PDF (transparent and solid backgrounds)
- -Alternative logo layouts (horizontal, stacked, icon-only)
- -Primary and secondary colour palette with hex, RGB, and CMYK codes
- -Typography system (primary and secondary typefaces with usage notes)
- -Brand guidelines PDF (12-20 pages) - how to use everything correctly
- -Packaged brand asset folder, ready to share with suppliers and designers
Available as add-ons
Bolt on what you need
- -Social media profile and cover images (all major platforms)
- -Post templates (3 editable designs)
- -Business card design (print-ready PDF)
- -Letterhead and email signature
- -Presentation slide template
- -Branded invoice/quote template
How revisions work
We present 2-3 initial logo concepts. You choose a direction and we refine it through up to 3 rounds of revisions. Most clients sign off within 2 rounds. If you need something fundamentally different after 3 rounds, we discuss it - we've never left a client unhappy.
"We'd been using the same logo since 2009. Octelis redesigned our whole brand in three weeks - new logo, colours, everything. We've had more compliments from clients in the last month than in the last five years."
Mark Holloway
Director, Holloway Building Services
Common questions about brand identity
Related services
Brand identity for UK businesses
We build brands for businesses in every major UK city.