Ads That Pay for Themselves
Managed Google Ads campaigns that bring qualified enquiries at a cost that makes financial sense - not just clicks.
What is Google Ads management?
Google Ads management means running paid search campaigns that show your business at the top of Google when someone searches for exactly what you offer. You only pay when someone clicks - and we make sure those clicks come from people ready to buy.
Is Google Ads right for your business?
Works best for:
- +Local service businesses
- +Tradespeople and contractors
- +Professional services (solicitors, accountants, clinics)
- +E-commerce with clear margins
- +Businesses needing leads quickly
Requires:
- -Minimum £300/month ad spend (separate from management fee)
- -A website or landing page to send traffic to
- -Budget to test and optimise for 4-6 weeks
- -Willingness to track calls and form submissions
What we manage
Campaign Setup
Full Google Ads account setup or audit of your existing campaigns.
Keyword Research
Targeting the searches that bring buyers, not browsers.
Ad Copywriting
Compelling ads that get clicks from the right people.
Landing Page Optimisation
Pages built to convert the traffic you're paying for.
Bid Management
Continuous optimisation to lower your cost per lead over time.
Monthly Reporting
Transparent reports: spend, clicks, leads, cost per acquisition.
Does Google Ads make financial sense?
If your average client is worth £500 and you close 1 in 4 enquiries, you need a lead for under £125 to break even. At a typical cost-per-click of £2-£5 for local service terms, and a 15% landing page conversion rate, your cost per lead works out to around £15-£35. The maths works - if your site converts.
Every industry and keyword has different costs. We'll run the numbers for your specific business before recommending a budget.
"We spent 2 years trying to figure out Google Ads ourselves. In the first month with Octelis managing it, our cost per lead dropped by 60% and we finally had predictable enquiries."
Rachel Thornton
Owner, Thornton Physio
Common Google Ads questions
Related services
Google Ads across the UK
We run PPC campaigns for businesses in every major UK city.