Content That Ranks and Builds Trust
Blog posts, service pages, and landing pages written by humans who understand both SEO and your industry. Leads that find you - not the other way round.
What is content marketing for small businesses?
Content marketing for small businesses means publishing pages and blog posts that rank on Google for the searches your ideal customers are already making. When someone searches 'accountant Birmingham' or 'how to register for VAT', your content answers the question - and puts your business in front of them at the moment they need you.
Why content compounds where ads don't
Paid ads
Stops the moment you stop paying
Google Ads delivers leads while you're spending. The day you pause, the enquiries stop. You own nothing - you've rented attention.
Content marketing
Compounds for years
A blog post published today can rank and drive leads for 2, 5, or 10 years. Month 1 posts are ranking by Month 4. By Month 12 you have 48 pages of targeted content bringing in free organic traffic - forever.
What's included
SEO Keyword Research
We find the exact searches your ideal customers are making and build a content plan around them.
Blog Post Writing
Long-form articles that rank for relevant search terms and demonstrate your expertise to potential clients.
Service Page Copy
Service pages written to rank on Google and convert readers into enquiries - not just look nice.
Content Calendar
A monthly calendar so you always know what's being published and when. No surprises.
Internal Linking
Strategic links between posts and pages to spread authority across your site and improve rankings.
Performance Reporting
Monthly reports showing which content ranks, how much traffic it drives, and what leads it generates.
Content types we produce
Blog Posts
1,000-2,500 words. Keyword-targeted, deeply researched, optimised with internal links. 4 per month on the starter plan.
Service Pages
Conversion-focused copy for each of your services. Built to rank for '[service] [city]' searches and turn visitors into enquiries.
Location Pages
City-specific pages for businesses serving multiple areas. Targets local search terms for each location.
Case Studies
Client results told as a story. Builds credibility, ranks for industry terms, and converts prospects who need social proof.
What 4 posts per month looks like
- 1
Week 1
How much does a boiler service cost in Birmingham?
Informational, targets 'boiler service cost Birmingham'
- 2
Week 2
Signs your boiler needs replacing before winter
Informational, targets 'boiler replacement signs'
- 3
Week 3
Central heating installation Birmingham: what to expect
Service page variant, targets 'central heating installation Birmingham'
- 4
Week 4
Gas Safe engineer Birmingham: what the certificate means and why it matters
Authority piece, targets 'gas safe engineer Birmingham'
Topics are tailored to your industry and locations. We research keyword volumes before building your calendar.
"We'd never bothered with a blog before. Six months after Octelis started writing for us, we were getting 40+ enquiries a month from organic search alone. It's now our biggest lead source."
Sarah Wainwright
Owner, Wainwright Accountancy
Common content marketing questions
Related services
Content marketing across the UK
We create content strategies for businesses in every major UK city.