Web design for solicitors and law firms that wins clients and builds authority
Websites for UK law firms that rank for practice area searches, demonstrate SRA-regulated credibility, and convert visitors into client enquiries. From £80/month.
UK Legal Sector
- 10,000+
- SRA-regulated law firms in the UK
- 74%
- Clients research solicitors online before contact
- Practice area pages
- rank 3x higher than generic firm pages
- 48hr
- First draft delivery
Every one competing for the same client searches
Your website is the first impression
Targeted content beats broad websites
From brief to live proposal
How we build law firm websites that rank and convert
Four stages. Transparent process. From search audit to first-page practice area rankings.
Practice Area Search Audit
We identify every practice area search your prospective clients are making in your geography - from 'conveyancing solicitor Birmingham' to 'no win no fee personal injury claim'. We show you exactly where your current site is invisible and where the ranking opportunities are.
Strategy: Practice Area Pages, Client Intake Funnel, Local Search
We map out the page architecture - individual practice area landing pages, team profiles, intake forms, and the trust signals your sector demands. You approve the structure before we build a single component.
Build: Practice Area Pages, SRA Badge, Testimonials, Case Results
Custom law firm website built to convert. Practice area pages targeting the searches your clients actually run. SRA compliance display. Client testimonials and case outcomes. Team profiles that sell. Fully mobile-optimised.
Launch and Rank
Your site goes live with all technical SEO foundations in place. We target local and practice area search terms from day one. Monthly content and SEO updates keep you ranking above the competition as client search behaviour evolves.
Legal Sector
What your law firm website must deliver
Practice area pages, SRA compliance, trust signals, and intake systems - the essential building blocks of a law firm website that wins client instructions online.
Practice Area Landing Pages
Conveyancing, family law, personal injury, commercial law, employment, and more - each discipline deserves its own page optimised for the specific search terms your prospective clients use. Generic firm homepages lose to targeted practice area pages every time.
Client Intake and Enquiry Forms
Structured intake forms that qualify prospects before first contact, capture case details, and route enquiries to the right fee earner. Less admin, more billable time.
SRA Compliance Display
SRA authorisation number, regulated status badges, and compliant transparency statements integrated cleanly into your design. Demonstrates regulatory standing and builds immediate credibility with prospective clients.
Authority and Trust Signals
Legal directories, Law Society membership, professional awards, and media appearances. We surface the credentials that make clients choose you over the firm down the road.
Case Studies and Results
Anonymised case outcomes and client success stories that demonstrate expertise before the first phone call. Clients want evidence your firm has handled situations like theirs - your website should deliver that proof.
Team Credibility Pages
Individual solicitor profiles with qualification history, practice specialisms, and client testimonials. Clients hire lawyers, not just firms - personal credibility pages convert browsers into instructing clients.
Built specifically for law firms
Every feature we build for solicitors' websites exists to solve a specific problem - whether that's ranking for practice area searches, demonstrating regulatory compliance, or converting a sceptical prospect into an instructing client.
SRA Regulated Badge Display
SRA authorisation number and regulated status prominently displayed to satisfy compliance requirements and immediately signal regulated status to prospective clients.
Individual Practice Area Pages
Separate optimised pages for conveyancing, family law, personal injury, commercial law, employment law, wills and probate, and any other disciplines your firm covers.
No-Win-No-Fee CTA Pages
Dedicated landing pages for conditional fee arrangements targeting 'no win no fee [practice area]' searches - one of the highest-intent query types in legal search.
Legal Aid Acceptance Display
Clear signposting for firms that accept legal aid instructions, targeting clients who specifically require funded legal services.
Client Portal Links
Integration with your case management system or client portal - giving existing clients easy access and demonstrating to prospects that you operate a modern, digital firm.
Local Search for Practice Area + City
Optimised for the searches that actually convert - '[practice area] solicitor [city]'. We build the on-page and technical foundations that put you on page one.
We had one generic page for the whole firm. Octelis built us individual pages for conveyancing, family law, and personal injury - within two months we were ranking page one for conveyancing solicitor in our area and the enquiries tripled.
Why law firms need practice area pages, not just a firm homepage
When a person needs a solicitor, they do not search for 'law firm near me'. They search for exactly the help they need: 'conveyancing solicitor Birmingham', 'no win no fee personal injury claim', 'family law solicitor Leeds'. These are practice area searches - and a single firm homepage cannot rank for all of them.
The firms ranking on page one for these searches have individual pages dedicated to each practice area. Each page is written for the specific client in that situation, optimised for the exact search terms they use, and structured to answer the questions they bring to the search. A generic homepage loses to a targeted practice area page every time.
SRA regulation is a credibility signal, but only if it is visible. Many law firm websites bury their SRA authorisation number in the footer and say nothing else. Prospective clients - especially those who have never instructed a solicitor before - are looking for reassurance that they are dealing with a regulated professional. A website that surfaces SRA status, professional memberships, and regulated credentials clearly converts more visitors than one that assumes clients already know to trust you.
Trust-building does not stop at regulatory display. Clients choose solicitors based on evidence that a firm has handled their type of matter before. Case studies - even anonymised ones - demonstrate that your conveyancing team has completed hundreds of transactions, your family law team has navigated complex divorces, your PI team has won substantial compensation for clients. This content, on the right pages, converts searchers into enquiries.
The fastest-growing law firms online are not the ones with the most polished branding. They are the ones with the most comprehensive practice area coverage - pages that answer the specific question each prospective client arrives with, backed by the credentials to close the deal. That is what Octelis builds.
Web design for solicitors: common questions
Ready to win more client instructions online?
We will audit your current site, map the practice area searches you are missing, and give you a transparent proposal. Free. No sales pressure.
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