Hook Generator

Generate 10 hook variations across 6 archetypes for a given topic. The best hook becomes Beat 1 of your reel script.

Built from viral pattern analysis across hundreds of high-multiplier reels.

How to use

1. Provide the topic and content pillar (e.g. "AI automation tools for small businesses").
2. Generate 2 hooks per archetype (12 options).
3. Cut to the best 10.
4. Score each on 5 criteria.
5. Pick the top 3 and present with scores.

Hard constraints (apply to every hook)

• Maximum 15 words per hook. If it needs 20 words, the hook hides two ideas. Kill one.
• First word = first word of the claim. No "Hey guys," no "So today," no "I want to talk about."
• First-person or direct claim. No throat-clearing, no setup.
• No em-dashes. Comma, period, or new sentence instead.
• State it as fact. "This might be" or "possibly the" = weak.

Create an account to unlock all 6 archetypes with rules, examples, and the scoring table.