Website Audit Skill

Audit any service business website across 10 categories (0–10 each, 100 total). Output a scored report with specific, actionable fixes.

Two output modes

• sales-prep — Internal notes for a pre-sales call. Priority fixes, pricing framing, conversation openers.
• lead-magnet — Shareable critique you can send to the prospect. Same findings, empathetic framing, no internal commentary.

Default to sales-prep when mode is not specified.

How to use

1. Get the URL. If not provided, ask.
2. Ask for the business niche if not obvious (e.g. "dental clinic in Leeds", "barber in Manchester"). Niche determines which categories weigh heaviest.
3. Ask for the mode if not specified.
4. Browse the site — desktop and mobile. Take screenshots of key failures.
5. Score against the 10 categories in the rubric below.
6. Check kill criteria — these appear at the top of the report regardless of scores.
7. Output in the correct template.

Hard rules

• Never invent findings. If you can't access the site, say so and stop.
• Specific over vague. "Hero says 'Welcome to Our Site' with no CTA" beats "weak hero."
• No fabricated metrics. You don't have their analytics — don't cite bounce rates you don't have.
• Lead-magnet mode is critique with empathy. Sales-prep mode is critique with a price tag. Same findings, different framing.

Create an account to unlock the full 10-category rubric, kill criteria, and output templates.