From new store to 468 organic clicks a month
How Octelis built and then ranked a UK sports supplement store - bold brand identity, 55+ products, and SEO architecture that now pulls 468 clicks and 12.9K impressions a month from Google, with zero ad spend.
- 468
- Organic clicks (28 days)
- 12.9K
- Impressions (28 days)
- 3.6%
- Avg. CTR
- 18.9
- Avg. position
No dashboards, no spin - just the last 28 days
Top ranking term: "muscle matrix" - 126 clicks, 1,842 impressions. Also ranking for "protein shop near me" (54 clicks) and "supplement shop near me" (43 clicks) - real buyer-intent search, not just brand.
Loyal customers, no way for strangers to find them
Muscle Matrix had a loyal local following but no e-commerce presence to match - selling protein powders, pre-workouts, and recovery formulas through word of mouth and a handful of social posts. Good products, no platform, and no way to be found by anyone searching cold.
The brief: build a proper online store with a brand that could hold its own against established supplement retailers, and an SEO foundation that would make sure the store didn't just sit there looking good - it needed to be found.
A crowded market where buyers already have a brand
The supplements market is crowded. Most buyers already have a preferred brand. To win someone over, a new retailer needs two things working together: a brand that commands respect, and a shopping experience plus search presence that gets out of the way and shows up when it matters.
Bold brand, filterable catalogue, SEO from day one
We systemised the existing energetic-but-inconsistent aesthetic into a bold yellow-and-black palette, built a filterable product grid across 55+ products (goal, format, price), and - critically - built the SEO architecture in from day one:
- Clean category structure built for search, not just navigation
- Proper product schema markup on every listing
- Content written around real search intent rather than just product descriptions
A store that looks the part - and shows up on Google
That's the difference between a site that looks the part and one that also earns organic traffic every month without another penny of ad spend. Muscle Matrix now pulls 468 organic clicks and 12.9K impressions a month from Google - real, unpaid demand.
Want 468 organic clicks a month of your own?
We build the store and the SEO foundation together - so your site doesn't just look good, it gets found.