NexaSkinMed
NexaSkinMed: A Multi-site Platform That Matches the Premium Behind the Brand
How we designed and built a multi-site medical aesthetics platform for NexaSkinMed - clinic accounts, product catalogue, SEO-ready architecture, and a headline that became the brand's north star.
NexaSkinMed is the official UK distributor for Selvert Thermal - a premium European medical-grade skincare brand. When they came to us, their digital presence didn't reflect what they were actually selling: clinical expertise, professional-grade products, and long-term partnerships with aesthetics clinics across the UK.
They had a basic site. Their competitors had better ones. And the clinics they were trying to sign up as stockists were making judgements based on that first impression.
The brief
This wasn't a simple redesign job. NexaSkinMed needed three distinct audiences served from a single coherent platform:
- Clinics and aesthetic professionals looking to partner and stock Selvert Thermal products
- End consumers researching medical-grade skincare and training
- Brand stakeholders who needed a Selvert-specific showcase site that upheld the European brand standards
They also needed a backend that could handle professional account applications, a product catalogue with clinic-specific pricing, and a booking flow for aesthetics training.
The headline that came out of our brand strategy sessions became the backbone of everything: "The Science Behind Every Confident Clinic." It named the promise, positioned NexaSkinMed as the expert behind the expert, and gave every design decision a test to pass.
What we built
We designed and built a monorepo multi-site platform - three interconnected frontends sharing a single backend:
- nexaskinmed.co.uk - the primary marketing and clinic partnership site
- Clinic booking platform - a private portal for professional accounts to manage orders and training bookings
- Selvert brand showcase - a standalone site presenting the brand story, product range, and UK stockist information
The Shop navigation includes clearly segmented categories for different professional needs. The Clinics section handles partnership applications and trade account access. The Blog builds topical authority for SEO around professional skincare searches.
The visual language was calibrated for the medical aesthetics market: a stone and charcoal palette, Montserrat for clean clinical structure and Playfair Display for brand warmth, and a content hierarchy built around the phrase that underpins everything NexaSkinMed does.
Two prominent CTAs run throughout the site: "Become a Partner" - for the clinics they're actively recruiting - and "Shop Products" - for existing accounts placing orders. A third CTA, "Choose by Skin Concern", routes consumers into the product catalogue by their specific need rather than by brand category. This is a small but significant decision: most B2B distributor sites ignore the consumer journey entirely. NexaSkinMed chose to serve it, which means organic search traffic from consumer queries flows directly into their brand awareness funnel.
Every page was built with SEO architecture from the ground up. Service pages targeting searches like "medical-grade skincare UK", "Selvert Thermal distributor", and "aesthetics clinic products UK" were written and structured before a line of code was deployed.
What made the difference
Medical aesthetics is a credibility-first industry. Clinics choosing a product distributor aren't buying a brand - they're betting their reputation on it. Every design decision we made pointed back to that.
We built trust signals into the structure rather than bolting them on. Clinical product pages carry ingredient transparency. Training pages show accreditation details upfront. The professional account flow signals that this is a platform built for serious practitioners, not casual shoppers.
The multi-site architecture also gave NexaSkinMed something most competitors don't have: the ability to speak differently to different audiences without diluting the core brand. A clinic account manager landing on the booking platform sees a completely different experience to a consumer discovering the brand through search - but both feel like NexaSkinMed.
If your medical or professional services brand is losing leads to competitors with a stronger digital presence, get in touch - we'll tell you exactly what's holding your site back.