A pre-owned watch marketplace ranking for £3k-£15k buyer intent
How Octelis built an editorial e-commerce platform for a UK luxury watch retailer, then got it ranking for high-intent searches like 'swiss watch deals uk' and specific reference terms - 68 organic clicks and 3.58K impressions a month with no ad spend.
- 68
- Organic clicks (28 days)
- 3.58K
- Impressions (28 days)
- 1.9%
- Avg. CTR
- 22.4
- Avg. position
Straight from Google Search Console - 28 days
Ranking for "swiss watch deals uk" (412 impressions), "tissot prx deal" (286 impressions), and "seiko watch deals" (324 impressions) - buyers who already know roughly what they want, not casual browsers.
Beautiful stock, hobbyist-eBay website
Swiss Time Deals came to us with genuine expertise in pre-owned Swiss timepieces and a stock list to match - but a website that undersold both. Customers who could afford a £4,000 Rolex were leaving before they scrolled past the fold.
Trust is the whole business
Pre-owned luxury lives and dies on trust. A buyer spending £3,000-£15,000 with a retailer they've never met needs to feel confident long before they click "enquire" - the brief was to build something that matched the calibre of the watches themselves.
An editorial layout built around the stock
We designed a clean, editorial white layout built around the client's existing product photography rather than fighting it - full-bleed product pages, an enquiry-first commerce flow, and trust architecture made prominent on every listing.
- Full-bleed product pages built around existing stock photography
- Enquiry-first commerce flow - no basket, because high-value buyers want to speak to someone, not click checkout
- Authentication certificates and service history badges on every product page
- Reference-level product pages and brand-specific structure written around how buyers actually search
Findable, not just beautiful
A beautiful watch page is wasted if nobody searching for that watch ever finds it. Alongside the redesign we built the site's SEO foundation from the ground up - and closed that gap. Swiss Time Deals now shows up for exactly the searches its buyers are typing: model-specific deal terms, brand names, and "watch deals uk" queries, with zero ad spend.
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