A personal portfolio built to rank above the noise for a founder's own name
How we designed Tsvetanov.co.uk - a dark, minimal portfolio site built around three distinct pillars - then structured it to convert branded search into the site's best-performing traffic, at a 4.1% CTR.
- 4.1%
- Avg. CTR
- 13.2
- Avg. position
- 51
- Organic clicks (28 days)
- 1.24K
- Impressions (28 days)
Branded search, doing exactly what it should
Top term “kristiyan tsvetanov” (17 clicks, 102 impressions), plus “tsvetanov” (8 clicks) and “octelis founder” (5 clicks) - visitors who searched a name and landed exactly where they intended to.
One site, three identities, zero compromise
Kristiyan Tsvetanov runs TsvWeb/Octelis while building SaaS products under a ventures umbrella, and maintaining a personal presence that reflects the builder behind both. The brief for Tsvetanov.co.uk was simple to state and hard to execute: one site, three distinct identities - Studio, Ventures, and The Logic - with zero compromise on quality, dark and minimal throughout.
Three audiences, one homepage that doesn't try to do everything
Three different audiences land on this site - potential clients, collaborators interested in the SaaS ventures, and readers drawn to the writing. Rather than force one homepage to serve all three, the site leads with a strong identity statement, then splits cleanly into three sections, each with its own visual weight and its own reason to exist.
- Studio- the agency work, for clients evaluating Kristiyan and the team behind Octelis.
- Ventures- the SaaS products, for collaborators and operators curious about what's being built.
- The Logic- the writing, for readers who found the site through an idea rather than a name.
Built to win the moment someone searches your name
A personal site only earns its keep if it wins the moment someone searches your name. Tsvetanov.co.uk was structured deliberately to make sure it does - clean metadata, a single authoritative page per pillar, and no competing subdomains splitting authority across the same identity.
The best search efficiency of any Octelis-built site
The result is the best search efficiency of any site Octelis has built: a 4.1% average CTR at position 13.2, led by branded terms - visitors who searched a name and landed exactly where they intended to.
Services used in this project
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