How SEO turned a new SaaS into 6.72K organic clicks a month
How Octelis built Warmerly's brand and site, then took it from zero to ranking #1 for its own category and top 10 against Instantly, Lemlist and Warmly - 6.72K clicks and 214K impressions a month, no ad spend.
Real numbers, no ad spend
- 6.72K
- Organic clicks (28 days)
- 214K
- Impressions (28 days)
- 1.6
- Position for own brand term
- 3.1%
- Avg. CTR
Straight from Google Search Console - 28 days
Position 1.6 for "warmerly" itself (1,892 clicks, 12.4% CTR). Genuine competitor capture: top 10 for "instantly alternatives" (598 clicks, 11.7K impressions), "lemlist alternative" (365 clicks), "warmly alternative" (311 clicks) - intercepting buyers already comparing tools against funded competitors.
A cold category needed a warm brand
Cold email is broken for most people - not because their copy is bad, but because their domain never had a chance. Warmerly is an automated email warmup tool that builds real sender reputation by running continuous, human-like email conversations from your mailbox.
The brand needed to signal trust and warmth in a category full of cold, corporate blues and greys - a cream background with an orange accent, an envelope-with-a-flame mark, positioning precise from the start: not a generic email tool, but specifically for people doing cold outreach who need their domain trusted before their first campaign.
Built to compete on search from day one
Brand and product only get you so far in a category with funded competitors like Instantly, Lemlist, and Warmly. The site's content and technical SEO were built to compete on search from day one - not bolted on after launch.
- Comparison and alternative pages targeting the exact searches buyers already run against Instantly, Lemlist and Warmly
- Fast, clean technical foundation - schema, page structure, and Core Web Vitals handled at build time
- Category-defining content that let Warmerly rank for its own brand at position 1.6
Out-ranking funded competitors, with zero ad spend
Warmerly is now out-ranking or sitting alongside funded competitors for their own comparison searches - "instantly alternatives", "lemlist alternative", "warmly alternative" - on an SEO build with no paid media budget behind it. That's the difference proof-first SEO makes against a well-funded field.
Want 6.72K clicks a month of your own?
We build the brand, the site, and the SEO that gets a new product ranking against funded competitors - without a paid media budget.